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And He said to them, “Why did you seek Me? Did you not know that I must be about My Father’s business?” Luke 2:49

MEET JAMES.

James Fenimore is a serial entrepreneur, Certified Executive and Master Life Coach (PCC), Licensed Christian Counselor, media producer, and the founder and chairman of Fenterprises — a diversified holding company spanning coaching, counseling, publishing, television, film, and marketing.

Over a career spanning more than two decades, James has founded and scaled multiple companies across logistics, technology, media, construction, and marketing, generating nine figures in revenue from the ground up. He has led organizations as President, CEO, and board chair, built teams of over 100 employees, and served Fortune 500 clients with the same leadership framework he developed while running his own companies.

Together with his wife and co-founder Trisha Fenimore, James built The Heart Posture Company as the umbrella for a suite of coaching, counseling, and community brands, each rooted in the conviction that lasting growth begins on the inside. The Heart Posture Coaching division offers one-on-one and group executive coaching for professionals and leaders ready to elevate every area of their lives. The Heart Posture Counseling practice, which James and Trisha lead together, provides Christ-centered family, marriage, professional, and identity counseling for individuals seeking clarity and purpose rooted in faith. The Heart Posture Collective is a private, faith-driven membership community — co-founded by James and Trisha in 2025 — offering live coaching, biblical coursework, devotionals, and fellowship for believers around the world. James also serves as chairman of Fenterprises, which he co-chairs alongside Trisha, and whose portfolio includes Paper Thoughts Publishing (a print imprint with readers in more than 20 countries), the FaithWorks television network, OhioAve Productions (a faith-based film company), and Studio 330, a creative design studio.

As a producer, media figure, and sought-after speaker, James has written and directed content seen in over 70 countries, reaching audiences exceeding 100 million viewers across six continents. He hosts "On a Mission" and "Living My Faith" on the FaithWorks television network, where he interviews leaders and entrepreneurs whose lives are rooted in faith and service. James has been featured on TBN, the 700 Club, Victory News Network, Angel Studios, the CW Network, and the Daily News Network, and has spoken at the U.S. Christian Chamber of Commerce National Convention. He speaks regularly at conferences and live events, both in person and digitally, bringing the same energy and clarity to a stage that he brings to a coaching room.

James is also the developer of the KINGDOM Framework, a practical system designed to help people live out their faith at work and in every area of life. His forthcoming book, "About His Business," brings that framework to the page for leaders and employees ready to align their professional lives with their God-given purpose. He is also the author of "The Playbook, Volume 1: A 90 Day Guidebook to Elevate Your Faith," a hands-on resource for believers ready to grow with intention.

His coaching philosophy is direct and results-driven: every client leaves a session with a clear North Star goal and concrete action steps to pursue before the next conversation. James has coached clients in ten countries across industries ranging from private equity to ministry, and his client roster includes executives, entrepreneurs, and high-performing professionals who want growth that goes beyond metrics. He holds an ICF Professional Certified Coach (PCC) credential, a Level 2 Certified Executive Coach designation from the Center for Executive Coaching, ICF Gold Level Education completion, PXT 360 certification, and a Certified Master Life Coach credential. His academic background includes a Bachelor's degree from Long Island University, C.W. Post Campus.

What drives James is not the achievement — it is the transformation. He believes that a skilled coach does not simply help you reach your goals; they reveal new ones you did not know were possible. Whether he is working with a Fortune 500 executive, a faith community, or someone who simply knows they were made for more, James brings the same combination of lived experience, credentialed expertise, and genuine care to every conversation.

Featured Products

"About His Business" Embroidered Luke 2:49 Hat
$35.00

This low-profile baseball cap is for those with confident faith who aspire to answer Jesus' Luke 2:49 call and be about His Father's business. High-quality material and embroidery with a lived-in look that feels like your favorite go-to. The adjustable Velcro® lets you set the fit just right, and the reinforced interior seams mean this cap holds up to daily wear without losing shape.

Product features

- 100% cotton twill for a smooth, durable surface

- Unstructured, low-fitting silhouette for a relaxed look

- Reinforced stitching with interior cotton ribbon for added durability

- Adjustable Velcro® closure for a custom fit

- Fabric spun for strength and ideal for clean printing/embroidery

Care instructions

- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.



EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: OTTO Cap 18-253, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.

"About His Business" White T-Shirt
$25.00

Confident, convicted, and quietly bold — James Fenimore's signature "About His Business" t-shirt carries a strong message centered on Christ and His call in Luke 2:49. 100% premium quality U.S.-grown cotton, this ethically-certified t-shirt works in professional settings, layered under a blazer or jacket, or wearing it solo.

Product features

- 100% high-quality U.S.-grown cotton solid colors; medium-weight 180 g/m² fabric for year-round comfort

- Tubular knit construction with no side seams for cleaner drape and reduced waste

- Ribbed knit collar and shoulder tape to maintain shape and prevent stretching

- DTG/DTF printed details for crisp, durable chest and sleeve graphics; tear-away label for itch-free wear

- Oeko-Tex certified, ethically sourced US cotton; complies with safety standards and includes 2-year EU warranty

Care instructions

- Non-chlorine: bleach as needed

- Do not iron

- Do not dryclean

- Machine wash: cold (max 30C or 90F)

- Tumble dry: low heat

The Playbook, Volume 1 - Signed Paperback
Sale Price: $30.00 Original Price: $35.00

Get James Fenimore’s Highly Anticipated New Book!

Featuring a Special Foreword from Award-Winning Author & Wife Trisha Fenimore

What if the next 90 days could change everything?

The Playbook, Volume 1 is not your typical devotional. It’s a bold, honest, and deeply relatable 90-day game plan for anyone ready to grow spiritually and elevate their everyday relationship with God. Written by world-renowned faith coach James Fenimore, whose Christian coaching clients span more than a dozen countries, this transformational guide brings his most impactful tools, insights, and encouragement straight to your hands.

With humor, candor, and unshakeable optimism, James walks with you through daily reflections that help you recognize God’s presence in the ordinary and extraordinary moments of your life. This journey doesn’t just inspire—it equips. Every day provides clear, practical steps to strengthen your faith, rebuild your identity, rediscover your purpose, and step boldly into the life God has designed for you.

Whether you’re healing, growing, or stepping into a new season, The Playbook meets you right where you are and pushes you toward who God is calling you to become. Because faith isn’t meant to sit still. Faith is meant to move, stretch, deepen, and elevate.

If you’re looking for a fresh start, a spiritual reset, or a structured guide that actually helps you change, James Fenimore’s new book is your starting point.

Your 90-day journey begins now.